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| Deeper Market Insight |
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IMR Research Group is a full-service market research and ideation firm with a focus on designing projects that produce a deeper understanding of a target market.
While we typically custom design tailored projects to address
individual client goals, we have several road-tested products that
cover many of our clients' needs, including:
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Customer Insight
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TouchPoint IMR's 360 listening process.
TouchPoint is a 360 process that
pinpoints customer needs that are being satisfied - and those that
are not being satisfied - for specific market segments and
determines which needs are most critical to focus resources to
create customer loyalty, differentiate you from the competition and
build brands. IMR's exclusive Loyalty Motivator Matrix™ and
other analytics uncover what makes clients choose you (or your
competitors). The model delivers clear, concise and
statistically-sound metrics on which you can confidently base
strategic decisions. And if you're already conducting satisfaction
or loyalty tracking, touch base with us to discuss ways to kick it
up a notch and create more value and actionable information for your
organization. For details, click
here.
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Employee
Insight
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Work/Life Attract and retain talent.
Research reveals a strong relationship between companies with progressive people
practices and profitability. The results of one study shows
that companies using the most progressive HR policies had far less
turnover, greater sales per employee, and greater market value to
book value of its shares. IMR works with forward-thinking companies
that understand the challenge new economy employers face in
attracting talented workers. To learn more, contact
Erin Gallagher at 704.332.4332 or
egallagher@imrgroupinc.com. |
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Future Insight |
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Magellan Navigating new territory. Powering innovative ideas.
Using conventional methods to address business challenges doesn’t
cut it in today’s fast-changing marketplace. While understanding
best practices is important, it can allow you to catch up with the
competition but rarely surpass it. Frankly, most of the methods used
to solve business problems are the same ones used by others in the
industry and lead to the same types of solutions, nothing
revolutionary. Our innovation process is an engaging yet structured
one that helps organizations navigate the future by working with an
organization's employees and customers to generate breakthrough
ideas. For details, click here. |
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